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Personal Care & Cosmetics

In an industry where knowledge of local competitors, consumption patterns and trends are critical, personal care/hygiene and cosmetics companies must think global and act local. To do so, continual access to timely local and global, relevant industry news is essential.

Esmerk is perfectly placed to offer support. Only Esmerk, with our coverage of local sources from over 130 countries, can offer timely industry coverage of the entire consumer goods supply chain, from raw materials through processing, packaging and distribution to retailer shelves.

Our clients in this area include multinational, regional and local manufacturers and marketers from markets such as flavours/fragrance producers, white label manufacturers and global brands in the personal care markets, to name a few.

Esmerk helps you find new contacts, business and cost savings in the cosmetics and personal care industry, without leaving your desk.

How Esmerk has made a difference:

Flavours and Fragrances Company

Esmerk provides this particular company with both a generalist and a focused view of their business. The company reacts to prospective new opportunities by creating project teams to investigate new business opportunities. Each project team needs up-to-date and highly tailored information in order to evaluate what is happening in and around the prospective new market.

New markets generally have a global focus but the project team also needs a local news perspective to avoid missing any opportunities or threats. Esmerk provides the main corporate entity with a tailored report but also serves each of the project teams with a view of their own particular requirements (be they an in-depth look at specific countries or product lines or at strategic moves by competitors and distributors). The Esmerk reports support these teams in everything they do, wherever they go, and for however long they need it.

Supply Management Company

The problem with industry news specific to suppliers is that they are based all over the world and are active in many different markets. This supply management company came to us to solve a few issues, such as too much irrelevance in their news reports and the requirement to have many providers delivering different levels of market news. The company wanted an information provider to be able to deliver news on specific suppliers regarding specified chemicals or substances from around the world. This needed to be supported by high-level news on macro-economic issues, competitor strategies and consumer trends.

Esmerk provided a highly tailored service with users able to receive information either via portals or through emails directly to teams. Uploading our information to either an Esmerk hosted website solution or internal database tools also provides a fully searchable archive for ad hoc queries.